Sweden is stepping up to shield its identification and has utilized to the European Union Intellectual Property Office (EUIPO) to shield its identify from worldwide duplicates that may confuse unsuspecting travellers who need to expertise the unique Sweden. It is looking on folks round the world to assist its utility to forestall journey mix-ups by signing the on-line petition.
The trademark utility goals to guarantee nobody packs for the Swedish lakes and forests solely to discover themselves in a far-off city with the similar identify however none of the Scandi attraction. British travellers have, sooner or later, been caught out by two locations having the similar identify—from Edmonton in North London versus Edmonton, Canada, to the legendary Liverpool soccer followers who wound up in Lille, Belgium as a substitute of Lille, France**.
According to Visit Sweden analysis*, virtually half (45%) of travellers in the UK admitted to discovering it complicated with locations having the similar names when planning their travels and seven% have even confessed they travelled to the incorrect place. With over 7.4 million British travellers in Sweden as a journey vacation spot, there’s the potential for over 595,000 travellers to find yourself in the incorrect Sweden.
“It’s flattering that others want to be called Sweden, but we’d prefer if there was only one. Our Sweden. The one with the lakes, islands, forests, and the world’s best flat-pack furniture,” says Susanne Anderson, CEO at Visit Sweden. “We want everyone to join us, sign the petition, and help travellers discover the one and only, and original, Sweden.”
Trademarking Sweden – Seriously?
Visit Sweden is levelling up its battle by making use of to the European Union Intellectual Property Office (EUIPO) to trademark the country’s identify. This will be certain that when somebody says “Sweden,” everybody is aware of they imply the actual deal – the one the place you possibly can catch the Northern Lights, take pleasure in fika, take dwelling some iconic design and probably meet a moose or two. And *35% of Swedes assist the thought too.
And it’s not simply the Swedes who agree. Almost half (45%) of youthful travellers aged 20-32 in the UK assist the thought of trademarking names to forestall location mix-ups. With a number of Germanys, dozens of Americas, and at the very least 34 duplicate London’s globally, it’s not onerous to see why just a little readability is perhaps in order, making certain rather less geographical guessing for everybody.
How to Know You’ve Arrived in the Real Sweden
Travellers ought to look out for the following indicators that they’ve made it to the Original Sweden:
- Free blue gems (we’re speaking blueberries, not sapphires!)
- Quiet luxurious (assume extra nature, much less bling)
- Your personal non-public island (sure, actually!)
- Hotels for eight seasons (eight!)
- Freedom to roam, and fabulous trend to boot
Whether you’re after a serene nature retreat or cutting-edge design, Sweden is ensuring travellers arrive at the proper vacation spot – The Original Sweden.
