UN Tourism has returned to the FITUR worldwide commerce truthful to advance the sector’s shirt in direction of higher accessibility and progress propelled by investments and innovation. On the eve of FITUR 2025, UN Tourism gathered high-level delegates to rejoice its fiftieth anniversary, reaffirming its long-standing dedication to creating the sector a pillar of peace and understanding. Looking to the following 50 years, UN Tourism as soon as once more used the platform of the main tourism commerce truthful to advance priorities for the current and the long run, with a concentrate on supporting new concepts and applied sciences and boosting investments into the sector.
UN Tourism Secretary-General Zurab Pololikashvili mentioned: “As UN Tourism celebrates 50 years, FITUR meets for the 45th time. Together, we have helped shape global tourism, building bridges between the public and private sectors, promoting dialogue and cooperation and advancing shared priorities around innovation, sustainability and resilience.”
Within the framework of FITUR 2025, the UN Tourism management held a sequence of high-level conferences with delegates, together with Ministers of Tourism, enterprise leaders and representatives of its Member States.
FITUR 2025: Tourism investments take centre stage
In Madrid, UN Tourism welcomed key stakeholders for a particular Investment Breakfast, hosted in partnership with the Development Bank of Latin America and the Caribbean (CAF). The event introduced collectively consultants to concentrate on the important thing alternatives and challenges for rising investments into the sector throughout the area.
On this event, UN Tourism introduced the newest additions to its rising portfolio of “Tourism Doing Business” Investment Guidelines. The two new publications concentrate on the funding panorama of Panama and in addition Brazil, companion nation of FITUR 2025.
Making tourism extra accessible to all
Further advancing its dedication to creating tourism and its advantages out there to all, UN Tourism and AccessibleEU hosted a particular facet event at FITUR (23 January).
Organized in collaboration with the ONCE Foundation, the European Network for Accessible Tourism and ILUNION Acesibilidad, the event “Accessible Tourism: Harnessing the Benefits of Inclusive Destinations for Companies and People” celebrated the progress made on this subject, making clear the benefits to locations of being extra inclusive. The event additionally assessed the challenges standing in the best way of opening up locations to guests of all talents, with a selected emphasis on infrastructure and using innovation to spice up accessibility.
UN Tourism Affiliate Members: New allies welcomed
UN Tourism welcomed its rising community of Affiliate Members to FITUR 2025, additional strengthening ties proper throughout the varied sector. A particular “Affiliate Members Corner” was held, specializing in “Targeting Traveler Segments”. The event assessed key progress areas and different areas of potential for locations seeking to diversify their tourism choices.
At FITUR, UN Tourism signed new Memorandums of Understanding with Affiliate Member CIFFT (Audiovisual Tourism Advertising), designed to advance creativity.
