The put up Cebu Pacific honoured by DOST-Philippine Textile Research Institute appeared first on TD (Travel Daily Media) Travel Daily Media.
Philippine low-cost service Cebu Pacific was lately recognised by the Philippine Textile Research Institute of the nation’s Department of Science and Technology (DOST-PTRI) for the way in which it has promoted native weaving traditions into the context of journey and tourism.
At the lately concluded National Textile Convention (TelaCon) on the Philippine International Convention Centre, Cebu Pacific was hailed for its Discover PH QR Flight Codes marketing campaign.
During the occasion, the airline and DOST-PTRI additionally introduced their partnership to additional promote native weaving and develop initiatives that help textile communities.
Weaving know-how and heritage patterns collectively
The Flight Codes initiative remodeled conventional weaving patterns into purposeful QR codes that travellers may scan with a purpose to study extra in regards to the cultures behind them.
The initiative showcased Binakol from Ilocos Norte, Ramit from Occidental Mindoro, Hablon from Iloilo, Patadyong from Antique, and Yakan from Zamboanga, offering vacationers with digital entry to the tales behind these indigenous textiles.
Cebu Pacific chief advertising buyer expertise officer Candice Iyog mentioned: “As an airline that bridges folks and locations, we see it as a part of our mission to not solely carry vacationers to their locations but in addition immerse them within the wealthy cultural heritage of the Philippines. Supporting native artisans permits us to protect their craft whereas encouraging deeper cultural appreciation.
DOST secretary Renato Solidum Jnr emphasised the significance of such collaboration in fostering sustainability.
He mentioned: “We discussed our shared responsibility in moving towards sustainable systems and a circular economy. With dedication, we can lead this transformation, reducing resource intensity and strengthening a value chain that benefits all, bridging economic and social divides.”
The put up Cebu Pacific honoured by DOST-Philippine Textile Research Institute appeared first on Travel Daily Media.
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