Digital travel platform Agoda stories that Asia’s various and common stream of public holidays is proving to be a lift to the Asia Pacific (APAC) travel business as Asian vacationers look to maximise their leisure time.
Per the platform’s newest report, Asian vacationers trying to travel lengthy weekends are largely opting to remain in the APAC area, highlighting a chance for hoteliers to seize rising demand for extra frequent, quick stays.
Senior vice-president for provide Andrew Smith opined that the alternative for resorts and airways to safe bookings and incentivize vacationers to increase their journeys and add ancillary gadgets to spice up income over lengthy weekends has by no means been better.
Smith mentioned: “Hotels should ensure they are using the right data to target the hottest consumers from across the Asia Pacific region and ensure that their service offerings are tailored to their regional tastes. For example, catering for visitors with large families by ensuring they are able to access larger and joined rooms for family travel.”
Long weekends are for travelling
Agoda noticed an 80 p.c month-on-month improve in lodging searches from Malaysia, Indonesia, and Singapore forward of the Eid lengthy weekend.
Destinations of alternative for the interval have been Japan, Thailand, China, South Korea and Taiwan.
There was an analogous development throughout the Songkran lengthy weekend in Thailand, with Hong Kong, Osaka, Shanghai and Seoul proving to be prime decisions.
The current lengthy weekend in Vietnam, which coated Liberation Day and Labour Day, noticed Bangkok, Singapore, Tokyo and Seoul being the most searched locations.
How can resorts make the most out of lengthy weekends?
By proactively providing packages that cater to lengthy weekend stays and micro-vacations, resorts can capitalize on these tendencies.
Among the methods proposed by Agoda are:
- Focus on Content Marketing: Publish weblog posts or guides about “Top Things to Do in [Your City] Over the Long Weekend.” Highlight native occasions, hidden gems, and locations that are inside simple attain. Use search engine optimization finest practices to make sure content material ranks for related lengthy weekend searches.
- Launch lengthy Weekend and “maxi-break” packages: Partner with travel platforms like Agoda and loyalty platforms to advertise prolonged keep presents equivalent to “Stay 4 Nights, Pay for 3”. This aligns with the rising development of shoppers turning public holidays into mini holidays.
- Push Ancillary gadgets that assist friends maximize shorter journeys: Include value-adds like late check-out, complimentary breakfast, or tickets to native points of interest.
- Design wellness and immersive native packages – With Asia’s wellness tourism market projected to hit US$156.85 billion this yr, hoteliers can entice high-value friends by providing digital detox retreats, spa-and-stay bundles, and domestically sourced culinary experiences that may be loved over a 3 day keep.
