Marriott Bonvoy has launched its latest global campaign that celebrates how journey shapes us. Beginning with a brand new hero movie, “You Are The Greatest Souvenir,“ the campaign is an ode to journey’s transformative energy.
What makes a visit unforgettable? For Marriott Bonvoy, essentially the most worthwhile souvenirs aren’t the tangible ones you convey again, however the experiences, connections, and recollections that stick with you lengthy after the journey ends.
Marriott Bonvoy approached this campaign from a brand new strategic perspective: essentially the most highly effective factor about journey isn’t simply the place travellers keep, however what stays with them perpetually. “You Are The Greatest Souvenir” explores the myriad methods journey with Marriott Bonvoy can form you – from discovering a brand new ardour for nature, to forging a deeper reference to a vacation spot, or even perhaps getting a tattoo impressed by the native artwork – it isn’t concerning the souvenirs you purchase, however the particular person it helps you change into.
The campaign, developed in partnership with Wieden+Kennedy New York, captures Marriott Bonvoy’s evolution by specializing in the deep, identity-shaping moments that journey presents throughout three of the portfolio’s most defining experiences: out of doors lodging, award-winning eating, and boutique resorts. Whether waking up underneath the celebrities in a luxurious tented camp, toasting a brand new buddy at a hidden cocktail bar, or savoring a dish that lingers lengthy after the final chunk, these moments are extra than simply recollections, with Marriott Bonvoy alongside each step of the way in which.
“Consumers today view travel as core to life, and being part of Marriott Bonvoy gives you access to a world that will help shape who you are forever,” says Peggy Roe, Chief Customer Officer at Marriott International. “The experiences we offer are not just destinations – they are transformative journeys, capturing the essence of what it means to explore the world and, in turn, discover yourself. This campaign is a celebration of how travel shapes us, deepens our connection to the world, and leaves an indelible mark on our identity.”
Directed by Fleur Fortuné, whose work has captivated each artwork and style worlds, the campaign immerses viewers in Marriott Bonvoy’s numerous portfolio by means of a cinematic journey. Fortuné’s signature visible storytelling brings the campaign to life with a sequence of scenes – every one unfolding a singular expertise that speaks to a brand new era of vacationers.
The cinematic vignettes, reminiscent of “Sleeping with Wildlife“ and “Dim Sum Destination,” weave compelling tales captured on location at Marriott Bonvoy resort manufacturers world wide. These experiences spotlight the model’s global presence and its dedication to providing greater than only a keep – journey that shapes you thru the recollections you create, with Marriott Bonvoy as your associate in serving to you change into the best memento of all.
Launching on April 5, the campaign will roll out throughout a wide range of high-impact cultural moments. Starting with the NCAA® DI Men’s Final Four® and DI Women’s Championship video games alongside different main sports activities and leisure moments on linear TV, the campaign will even be featured on streaming platforms like Netflix and Hulu, in addition to in main airports and on United Airlines flights. Travelers can interact with the campaign by means of Marriott Bonvoy Moments, a curated assortment of unique experiences in culinary, sports activities, music, and leisure—together with the just lately introduced collaboration with Beyoncé’s COWBOY CARTER TOUR.
