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As airports race to undertake transformative applied sciences, Miami International Airport (MIA) is charting a daring path; mixing automation, combined actuality, and human-centred design. Speaking forward of his look at World Aviation Festival 2025 in Lisbon, Maurice Jenkins, Chief Innovation Officer IAP C.M. at MIA, revealed the airport’s high tech funding for 2025: an omni-channel chatbot built-in with interactive holograms.
“You’ll be able to speak to a hologram and get real-time airport information without needing an app,” mentioned Jenkins. “Whether it’s WhatsApp, Messenger or something else, we’re removing friction and making it natural. That’s what great tech should do.”
Jenkins will likely be becoming a member of international aviation leaders at World Aviation Festival 2025, held from Seventh-Ninth October at Feira Internacional de Lisboa (FIL). The occasion will carry collectively 6,000 attendees, 600 audio system, and 400 exhibitors, with devoted tracks on AI, good airports, digital transformation, and autonomous know-how.
Beyond tech – creating emotional touchpoints by sensory innovation
While AI dominates headlines, Jenkins says true innovation is as a lot emotional as it’s technological. MIA is exploring sensory branding, together with a signature scent and “Miami drink,” designed to construct a way of place and lengthen the passenger experience past arrival gates. “When you get off the plane, why rush to baggage claim? Why not stay immersed in the journey?”, he mentioned.
This method is a part of Jenkins’ broader mission to set up a tradition of innovation that reimagines buyer experience and repositions the airport as a dynamic, adaptive ecosystem. “Innovation isn’t just about tech; it’s process improvement. It’s cultural shift,” he mentioned.
Maurice Jenkins
Human-centred automation – robotics, autonomy and belief
From cleansing robots to autonomous lawnmowers, Jenkins is embracing automation, however not at the expense of individuals. “We’re not substituting humans; we’re repositioning talent to add more value,” he defined. Miami Airport can also be working with distributors on plane turnaround analytics and autonomous car testing, drawing inspiration from airfield improvements in Hong Kong and Europe.
On AI, Jenkins stays pragmatic. “Everyone’s chasing the panacea,” he mentioned. “But we’ve seen real promise in AI for revenue optimization and customer experience. At the same time, we’re evaluating where it can deliver tangible operational benefits… not every airport is the same.”
MIA’s tech roadmap contains experiments in parallel actuality and continued partnerships with startups. Jenkins says a few of these are “still under wraps.” But above all, it’s the mindset that issues… “We’re building a culture of innovation. Our executives are backing it. That’s what will change our airport… and the industry.”
Maurice Jenkins will likely be stay on stage in Lisbon as a part of the Smart Airports & Innovation observe at World Aviation Festival 2025.
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