Global journey tech developer Sabre Corporation and on-line enterprise journey agency Serko Ltd launched their joint 2025 report State of AI in Corporate Travel: Unlocking Opportunities, Overcoming Challenges.
Released as we speak, 2nd April, the examine relies on a survey of over 300 North American journey managers at corporations with over $50 million in income.
The report sheds gentle on how synthetic intelligence (AI) and generative AI (genAI) are reshaping the enterprise journey panorama, and the place organizations are nonetheless falling quick.
Serko cofounder and chief government Darrin Grafton stated: “The study’s results are clear: while AI adoption in corporate travel is high, success isn’t guaranteed. Yes, 90 percent of travel managers say they’ve implemented AI or genAI, but too many are still hitting roadblocks. Whether it’s poor implementation, a lack of internal capabilities, or limited partner support, these challenges are preventing organizations from realizing the full value of their investment. That’s exactly where technology players like Serko or Sabre have an opportunity to step up.”
Tech suppliers have to implement AI options…and quick
The examine additional means that AI has moved from experimentation to expectation, however the survey signifies that too many company journey applications are struggling to scale their efforts successfully.
That’s the place journey know-how companions should take a extra proactive position to bridge the hole between potential and efficiency.
Sabre Labs president Sundar Narasimhan opines: “The corporate travel industry is moving quickly from exploring AI and genAI to deeply embedding it into their operations. What was once a ‘nice-to-have’ is becoming an operational necessity. Companies that fail to integrate AI-driven decision-making risk falling behind, not just in efficiency and cost savings, but in their ability to deliver the seamless, personalized experiences that travelers now expect. Our focus is on helping our customers navigate this shift with confidence, helping to ensure they have the right tools, strategies, and support to turn AI investment into meaningful traveler and business outcomes.”
Serko and Sabre agree that it’s not sufficient to innovate for innovation’s sake.
The duty lies with know-how suppliers to simplify implementation, present smarter automation, and actively information clients by means of their AI transformation journeys.
That means aligning roadmaps to real-world wants, lowering integration complexity, and serving to to make sure that AI delivers not solely efficiency enchancment, however traveler-centric worth.
Serko head of AI Andrew Revell stated: “This is a defining moment for the industry. Our customers are asking not just for tools, but for trust, expertise, and a clear path forward. We are focused on delivering on all three.”
