Cybersecurity firm Surfshark ran a thought-provoking campaign on the streets of London. The campaign featured people carrying indicators as an alternative of garments, urging social media giants to prioritise privacy and cease leaving their customers feeling ‘naked’. The indicators learn “Don’t strip users of their privacy” and “Don’t leave your users naked”. The campaigners visited a number of busy areas throughout London, together with the places of work of main tech corporations, to amplify their message.
‘Naked People’ raises consciousness about social media safety practices and the exploitation of consumer knowledge. Surfshark’s mission is evident: safeguard people’ on-line identities and empower them to regain management of their private info.
Europe’s General Data Protection Regulation (GDPR) was anticipated to alter invasive knowledge assortment practices with strict regulation and excessive fines. However, the large improve in fines given to prime social media platforms for GDPR violations reveals that consumer knowledge safety continues to be a urgent concern.
Facebook, Instagram, TikTook, and different massive platforms — all fined for mishandling consumer knowledge
“An analysis of GDPR fines shows that the Media, Telecommunications, and Broadcasting sector is the most heavily fined sector overall. Notably, the top social media companies, which are the largest data collectors, have also received the highest fines,” says Goda Sukackaite, Privacy Counsel at Surfshark.
“Such penalties demonstrate the imperative to hold major social media players accountable for their data handling practices, ensuring that the privacy and safety of all users is given the utmost consideration and care.”
To spotlight these alarming statistics, London’s vibrant and influential panorama provided the right setting to spark essential conversations round privacy and problem the present norms within the tech business.
