In the subsequent part of its collaboration with Icon of India HH Sawai Padmanabh Singh of Jaipur, The Leela unveils its newest marketing campaign, “Time Travel with The Leela”, an initiative designed to attach with younger, prosperous vacationers who search experience-forward stays. This marketing campaign celebrates a mix of Indian legacy and fashionable luxurious hospitality, showcasing its dedication to curating significant journeys rooted in tradition and heritage.
Announced earlier this 12 months as an Icon of India by The Leela, HH Padmanabh Singh brings his distinctive mix of heritage, sophistication, and modernity to this marketing campaign. As a custodian of Jaipur’s royal lineage, his involvement aligns seamlessly with The Leela’s ethos of creating moments that join visitors to India’s timeless historical past in ways in which resonate with fashionable sensibilities.
Sawai Padmanabh Singh, the marketing campaign is a chance to spotlight the enduring relevance of India’s cultural legacy. “The Leela mirrors my passion for keeping India’s heritage alive while presenting it in a way that appeals to today’s discerning traveler. The thing about Indian heritage is that it is not frozen in time. It is alive, vibrant, it is a part of who we are and it needs to be seen, felt and lived” he stated.
Time Travel with The Leela invitations visitors to embark on immersive cultural experiences and bespoke culinary explorations that evoke the mystique of India’s previous. This initiative is crafted for the discerning international traveler, reflecting insights into their preferences for stays that transcend luxurious lodging to significant connections with the locations they discover.
“The Leela has always been a gateway to India’s illustrious past, where each property offers an invitation to explore a deeper connection with the country’s heritage,” stated Shweta Jain, Chief Marketing and Sales Officer, The Leela. “Through this campaign, we continue to showcase what makes us unique: an unwavering focus on meaningful, immersive experiences that reflect ‘True Indian Luxury.’ With HH Sawai Padmanabh Singh, we bring India’s regal traditions to life, creating memories that are as timeless as they are extraordinary.”
Time Travel with The Leela brings alive the class of The Leela Palaces, juxtaposing their heritage with a contemporary, modern perspective. The marketing campaign’s aesthetic selections, from its visible language to the styling of HH Sawai Padmanabh Singh, mirror the model’s dedication to honoring custom whereas interesting to fashionable sensibilities.
With Time Travel, The Leela extends an open invitation to the world: come, stay India’s legacy by way of the Leela’s lens of true Indian luxurious.
