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Emirates, the Official Worldwide Partner of Rugby World Cup 2023 (RWC 2023), has kicked-off the coveted event with a playful video that includes renowned South African referee, Jaco Peyper. The marketing campaign includes of a enjoyable video which sees Jaco Peyper usher the airline’s iconic A380 with bespoke RWC 2023 livery to the tarmac, prepared for take-off. Jaco sprints previous the plane and blows a whistle to sign push-back. The Emirates A380 is then cleared for take-off, heading to Paris to kick-start Rugby World Cup 2023.
Click here to observe the video, which can run throughout the airline’s social media channels beginning at the moment. The light-hearted video follows the success of the award-winning ‘Whistle Watch’, a World Rugby content material collection introduced by former worldwide referee Nigel Owens and sponsored by Emirates. Throughout the event, rugby followers can look ahead to particular episodes filmed throughout France.
Emirates and Rugby World Cup
As a Worldwide Partner of Rugby World Cup 2023, Emirates enjoys vital branding presence all through the event, together with Television Match Official branding, in addition to hospitality and ticketing rights.
The airline will even roll out a fan activation zone this yr in Paris, Lyon and Marseille with thrilling “fly better” initiatives. Emirates Cabin Crew will seize particular moments for rugby followers with an immediate digital camera, printed in a limited-edition RWC 2023 picture body. At the airline’s world-class hospitality chalet, visitors can look ahead to unique tasting classes of luxurious champagne model Dom Pérignon and cognac, in partnership with LVMH.
Rugby World Cup is likely one of the world’s largest and hottest occasions, going down as soon as each 4 years. This yr, the event will happen from 8 September to twenty-eight October throughout 9 cities in France. Jaco Peyper is ready to kick-off the Rugby World Cup 2023 opening match between host nation, France, and New Zealand at Stade de France (Saint-Denis) on 8 September.
Emirates’ partnership with World Rugby traces again to 2007 when the airline first sponsored Rugby World Cup 2007 in France as a Tournament Sponsor. The airline then turned a Worldwide Partner for Rugby World Cup 2011 in New Zealand; the primary Worldwide Partner to signal an settlement for each England 2015 and Japan 2019 in Japan; and at the moment, Worldwide Partner for Rugby World Cup France 2023; and Rugby World Cup Australia 2027.
Emirates additionally sponsors the Emirates Match Officials, with the world’s greatest referees taking to the sphere in their Emirates Fly Better package when officiating in take a look at rugby – a partnership that began again in 2013.
Earlier this yr, the airline performed a pivotal function with transporting The Webb Ellis Cup from South Africa to Paris, through Dubai onboard its iconic A380 with bespoke RWC 2023 livery, with South African rugby legend, Tendai Mtawarira who was a part of the profitable group at Rugby World Cup 2019.
Staunch supporter of rugby
Emirates continues to be a staunch supporter of rugby worldwide. The airline has been a Title Sponsor of the Emirates Airline Dubai Rugby Sevens for over 30 years; a proud sponsor of the Cape Town Sevens; companion of the South African Emirates Lions and their dwelling venue, Emirates Airline Park; sponsor of the Dubai Hurricanes Rugby Football Club; and Official Airline of UAE Rugby Federation (UAERF) since 2011.
Serving France with 35 weekly flights
Emirates conveniently connects rugby followers to RWC 2023 by way of its 35 weekly flights to/from France, together with three day by day A380 flights to Paris; day by day flights to Lyon; and day by day A380 flights to Nice. The airline’s in depth community of 140 locations provides French clients entry to an array of onward connections to Asia, the Indian Ocean, the Middle East, Africa and Australasia.
Passengers onboard will spot branded menus, drink coasters, cake toppers, and headrests that includes the RWC 2023 emblem. Rugby followers gained’t miss a second of motion onboard as matches will probably be aired dwell on Sport 24 and Sport 24Extra on chosen flights – accessible on the airline’s award-winning ice leisure system – and throughout devoted Emirates airport lounges around the globe.
Customers will even get pleasure from connoisseur meals and premium beverage choice, together with 37 completely different forms of French wines and champagnes, in addition to an attractive Spirits menu on board.
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