Singapore Airlines (SIA) unveiled its revamped Premium Economy Class in-flight experience, which incorporates an improved and expanded collection of meals and beverage choices, in addition to a brand new amenity package. These will likely be out there on flights from 31 March 2024.
Premium Economy Class prospects will now be supplied a glass of Charles de Cazanove Brut Tradition NV champagne shortly after take-off. They can peruse a tough copy menu card that lists the wide range of meal, snack, and beverage choices which can be out there on their flight. Their chosen meals will likely be served in elegant custom-made porcelain Premium Economy Class serviceware.
On flights which can be not less than seven hours lengthy, an all-new Out of the Woods amenity package, designed completely for Premium Economy Class prospects, may also be out there. These mark the primary complete revamp of SIA’s Premium Economy Class in-flight experience since this cabin class was launched in 2015, permitting the Airline to proceed delivering a particular degree of service to prospects.
Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines, mentioned: “Since its introduction in 2015, Premium Economy Class has develop into well-liked with our prospects. They respect the added facilities, heightened consolation, and the additional private house it presents, all at a superb worth.
“At Singapore Airlines, although, our philosophy is to by no means stand nonetheless. We often collect buyer suggestions and conduct market analysis, be taught extra in regards to the evolving worth drivers for travellers, and discover modern methods to proceed delivering a personalised and world-class in-flight experience.
“Based on these insights, we have undertaken this comprehensive revamp of our Premium Economy Class in-flight offerings, which we believe will delight our customers. The result reflects Singapore Airlines’ dedication to enhancing the Premium Economy Class experience to a class of its own.”
Dining Options
SIA has developed over 200 new appetisers, primary programs, and desserts as a part of this enlargement of the Premium Economy Class in-flight meals. Premium Economy Class meals will encompass a seasonal appetiser, primary course, bread, dessert, and cheese and crackers, all served on a full-sized tray.
Upgraded bread choices may also embody croissants for breakfast or garlic bread rolls for lunch, dinner, and supper. New appetisers embody garlic roasted prawns with smoked aioli and Patatas Bravas (Spanish fried potatoes), broccoli salad with scorching smoked salmon, and differences due to the season of Japanese chilly noodles with soba sauce.
Customers might select from two premium primary course choices, both worldwide or Asian delicacies, on each flight. Highlights embody new dishes comparable to Beef Bourguignon served with bacon, mushrooms, greens, and potato gratin, Bak Chor Mee (minced pork noodles), and Thai-style Crab Curry served with a mixture of jasmine rice and brown rice, and seasonal greens with egg.
Customers may select from an expanded Book the Cook menu, which options as much as 20 dishes out there on rotation, for pre-order not less than 24 hours earlier than departure. This contains well-liked decisions comparable to Singapore Style Seafood Hor Fun and Chicken Biryani, in addition to new additions like Slow Braised Lamb Ragout, Sake Teriyaki (salmon in teriyaki sauce), and plant-based wellness dishes comparable to Mushroom Eggplant Meatballs.
Customers can take pleasure in delectable desserts which have been specifically crafted for them. These embody Chocolate Feuilletine Cake, Mascarpone Cream Cake, in addition to Apple Crumble Cheesecake. Meals are accompanied by a small bar of chocolate, in addition to upgraded cheese and crackers.
Lending an air of magnificence, the meals will likely be served in modern stoneware glazed porcelain serviceware. These will likely be offered on a linen-lined tray, together with neatly tucked silverware.
Complementing the meals are a collection of wines and Champagne, curated by SIA’s panel of wine consultants completely for the Premium Economy Class cabin. In addition to the Charles de Cazanove Brut Tradition NV champagne, prospects can select between the 2023 Wairau River Sauvignon Blanc and the 2022 St Hallett Faith Shiraz. An intensive collection of spirits together with whisky, gin, vodka, signature cocktails just like the Singapore Sling, and quite a lot of beers, may also be out there.
Peppermint and Chamomile teas, in addition to scorching chocolate from Cadbury, have additionally been added to the non-alcoholic beverage choice. These complement the prevailing wide selection of choices together with smooth drinks, fruit juices, espresso, and teas.
Between meals, prospects can request for brand new snack choices comparable to almonds and cashews. These are on high of the prevailing broad number of snacks comparable to potato chips, assorted buns, sandwiches, muffins, in addition to flavoured popcorn.
Brand New Premium Economy Class In-flight Amenity Kit
SIA has partnered with Out of the Woods, a US-based producer of eco-friendly and sustainable way of life merchandise, to introduce a brand new amenity package for Premium Economy Class prospects. The amenity pouch is made out of eco-friendly Forest Stewardship Council (FSC)-certified kraft paper cloth, and contains eyeshades and slippers made out of recycled PET materials. The package additionally incorporates a lip balm packaged in biodegradable materials. Toiletries, comparable to dental kits and moisturisers, will proceed to be out there within the toilet.
